Published January 27, 2016
You are what you eat, but it’s also true that you eat what you see. Think about it, if customers have a great view of a type of liquor, or a good look at the type of dishes you serve beforehand, they can whet their appetites and order more food! This is why lighting and proper display is important and can greatly impact your sales. If you own a restaurant, read this article today to learn why LED lighting can impact your sales!
Read the full article here: Restaurant Marketing: How LED’s Can Increase Your Sales
Published January 27, 2016
Thank God for Instagram. Now that the majority of social media users are sharing photos of their lives and their food, it is normal that they are spreading excitement for tantalizing dishes they find in local restaurants. This can be a great marketing tool for your restaurant as these pictures can entice people to visit your restaurant through the new word of mouth. If you are looking to harness the power of social media, read this article today!
Read the full article here: #FoodPorn: How Restaurants Can Cash in on the Instagram Marketing Revolution
Published January 27, 2016
It is true what they say: you eat with your eyes first. This principle doesn’t necessarily start with the look of the food on the plate, but can begin for your customers, the second that they enter your restaurant. Imagine if you had a top-rated chef, a wonderful wait-staff, a visionary menu, and a great location, but the second your patrons walk into your space, they see an unoriginal and grimy restaurant? Regardless of your reputation, you will turn away people and the point of owning a restaurant is to share your food and vision with your patrons. It is equally important for your customers to see that your vision begins with your decorations and is echoed throughout your food and service. Thus, your restaurant décor should be a large focus in your planning! If you are in the process of designing a restaurant, read this article today to learn about the various ways in which you can decorate a space to make it friendly for your customers and reflective of the quality of the food and experience!
Read the full article here: Outdoor Decorations and Design Ideas for Restaurant
Published January 27, 2016
Picture yourself getting lunch with some colleagues in the middle of a busy work day. You go to a typical casual-dining place and you wait for a table. After about 7 minutes, you get seated and wait another 5 minutes for water. Then, 5 minutes later, the waiter comes back and takes your order. About 15 minutes go by and the food starts to arrive and your group begins eating. Then, you have to wait for the waiter to come back so you can pay, then leave your tip, and at this time you are already checking your watch, afraid you will be late coming back to work. Now, think about all of your coworkers going to a fast-casual place, getting food instantly, paying up front, seating yourselves and having plenty of time to eat. It is no wonder that when it comes to your customer’s time, fast-casual places may offer less luxury but make up for it in speed. If you are a restauranteur, watch this video today to learn why fast casual places are on the rise and what you can learn from them to boost your casual-dining restaurant!
Read the full article here: Why Fast Casual Continues to Steal Casual-Dining Customers
Published January 27, 2016
When it comes to your restaurant, the most important thing is: your menu. Your menu sets up the entire concept, your décor will revolve around the food you serve and you will find chefs that specialize in your cuisine. But when should you take a risk and try to switch up your menu? If you are debating taking a look at your menu to see what you can add and what to take away, read this article. You will learn that the best time to shake things up is now!
Read the full article here: Now’s the Time to Review Your Menu
Published January 27, 2016
In any environment where a bunch of people work together to achieve a goal, it’s important that the spirit in the team works together so that the product can be achieved! When it comes to a restaurant, it is even more important that your team works together so that they can not only make and serve great food, but also set a great environment for your patrons. If you are looking for a way to build a high-performing restaurant team, read this article today to learn the best way to head-hunt!
Read the full article here: How to Create a High Performance Restaurant Team in 90 Days
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