Published March 8, 2016

Why You Should Consider Catering

It can be tough to be a restaurant owner with so many options to choose from in how you run your place. You may have started off small and only opened your establishment for key hours so you could have greater focus and control. But now that your business is booming, you are wondering what the best next step would be for expansion! If you are looking for tips on how to effectively grow your restaurant’s brand and client-base, read this article to learn the benefits of catering!

 

Read the full article here: Catering Helps Boost Zoe’s Kitchen Top Line

 

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How Customers View Your Brand
Published March 8, 2016

How Customers View Your Brand

In this day and age of social marketing and instant recognition, restaurant owners have to throw another factor into the mix of business: branding. Gone are the days where mom & pop shops could be indistinguishable apart from their menus and people just came in to see familiar faces over familiar foods. These days it is important for restaurant owners to not only have a solid menu, location, and staff, but it is imperative that these things work together to strengthen a unified brand that customers can respond to and learn to love. The good part, however, is that maintaining your brand is as important as maintaining your restaurant. Customers come to expect a certain type of food, but also a certain type of treatment and experience. If you are looking for a great way to establish, maintain, and strengthen your brand for your restaurants, read this article today to learn the best ways to learn from how your customers judge your brand.

 

Read the full article here: 5 Ways Customers Judge Your Brand

 

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Published March 8, 2016

What Chains Can Learn from Mom & Pop Shops

There are many different levels of size of business in the food industry. Some companies are huge and have a global influence and brand. In the middle tier are chains that have a few establishments and a popular following in a handful of regions. Lastly we find the mom & pop smaller restaurants that have a uniquely loyal fan base. Either way, each type of restaurant can learn something from the other. If you are a larger chain or franchise owner, read this article to learn from smaller fast-casual restaurants!

 

Read the full article here: Big Appetite for Small

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