There are many different ways that new food businesses can satisfy the needs of customers. Sometimes restaurants do this by bringing in a new flavor to a region and filling a gap in the palette of your patrons.

Some people own restaurants because they have always had a unique way of looking at food and creating dishes, and that has inspired them to base restaurants after their style. However, a third group of people create restaurants or services because they understand that there is a service that customers could want.

A few years ago, a couple of college students realized that there is one thing that unified their campus, late-nights. Whether you are studying, partying, or doing a little bit of both, the average bed time for a college student is usually well past midnight.

These certain students invented a late-night delivery service that put warm cookies into the hands of hungry and tired college kids, and their business is growing bigger than they even imagined. If you are looking for an inspirational story to motivate you to start the restaurant of your dreams, check out this article today!

Read the full article here: http://nrn.com/emerging-chains/insomnia-cookies-delivers-late-night-sweet-tooth