The release of the super popular game application Pokémon Go has proven a success for many businesses that are involved. The app gained ten million users just two weeks after its release. Surveys show that more time has been spent on the game than all other social media platforms combined. Restaurants all over are incorporating the game as a way to build revenue.

Key Takeaways:

• “As a marketer, it’s great, but how can I apply it, how can I do something with it?” says Adam Terranova, marketing manager of Philly Pretzel Factory. “As I explored the app, I was able to draw people into the stores.”
• “I think it’s an invaluable piece of social media strategy,” Terranova says. “Usually social media is the interaction, how many [consumers] see it.”
• As of July 19, Philly Pretzel had 1,107 shares on Facebook related to its Pokémon Go without using the Boost feature. And while Terranova does not expect that kind of momentum to continue forever, he does see the game evolving and has even read on blogs that new versions of the app will come out with more Pokémon critters—and more financial opportunities.

“Just as restaurants designated as Pokéstops or Gyms enjoy an organic boost in customer volumes, so too do concepts in areas with high foot traffic.”

https://www.qsrmagazine.com/exclusives/restaurants-catch-pok-mon-profits?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+QSRmagazine+%28QSR+magazine%29

In Restaurant Hospitality’s article relating to generations, they speak on the lack of similarities with the old and new generations and how one can form a tie among the two to engage both age groups in your restaurant. They present some data which states that the two generations are some of the largest spenders in restaurants and the one similarity they surely share is their love of food. In addition, they also emphasize that although they do like food they also have different tastes.

Key Takeaways:

• Millennials prefer trendy cuisines. They are drawn to the latest tableside and social-media technologies for communicating with restaurants and receiving marketing messages.
• Millennials are also twice as likely as their older counterparts to join a rewards program based on recommendations from family or friends, according to Excentus-Ipsos survey data, even though both groups—40 percent of millennials and 49 percent of boomers—are motivated to join loyalty groups primarily to save money.
• Delivering on these fundamentals will attract new diners, keep existing diners satisfied and support long-term engagement and advocacy from both groups. According to the NRA, great food that they can’t make at home easily is appealing to both groups (67 percent of millennials, 51 percent of boomers).

“Everyone, regardless of age, appreciates great food, great service and a sense that every restaurant employee—front or back of house—is dedicated to a singularly satisfying dining experience. Delivering on these fundamentals will attract new diners, keep existing diners satisfied and support long-term engagement and advocacy from both groups.”

http://restaurant-hospitality.com/marketing/how-engage-both-millennials-and-boomers

In Restaurant Hospitality’s article regarding the restaurant industry, they address an upcoming trend among many restaurants that has been succeeding very well. In the article the speak of the success of the delivery industry and how there has been a movement for its innovation as people desire it to become faster and more efficient and with this longing for improvements many companies have begun to develop robots to deliver the food.

Key Takeaways:

• One notable trend is giving full-service restaurants an edge over their quick-service rivals: Delivery orders are up, while drive-through traffic is declining, according to research firm The NPD Group.
• The growth in foodservice delivery is even greater when you remove pizza delivery from the equation. Pizza orders still comprise over 60 percent of foodservice delivery visits, but traffic has declined by double digits over the last four years.
• What’s behind the switch? Delivery options are especially important to Gen Z and millennials. Together, these two groups represent half of the U.S. population, a large target group who will drive the growth in delivery far into the future.

““If delivery fits a restaurant operator’s business model and is operationally feasible, now is the time to consider adding it as an option for customers””

http://restaurant-hospitality.com/trendinista/trendinista-delivery-overtaking-drive-through-business