More than 90 percent of consumers purchased or received gift cards in 2015, with 51 percent of consumers reporting that they visited a store more after receiving a gift card, according to First Data Corp. Restaurants now compete with big-box stores and even online auction sites for gift card sales, so placing a tent card on your tabletops won’t cut it anymore. On Black Friday only, we offered a $10 bonus card with every $25 in gift card purchases, which we promoted via our Club 84 eclub and heavily on local Facebook pages.
Published January 6, 2017
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Published January 6, 2017
In today’s social media–driven world, customers have come to expect to have their voices heard quickly. And many quick-service operators are taking advantage of this by breaking away from outdated market research tactics like focus groups and surveys and utilizing technology to solicit valuable customer feedback. Customer feedback is a marketing term that describes the process of obtaining a customer’s opinion about a business, product or service. Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience.
Key Takeaways:
- Creativity flows through the Caswell Restaurant Group kitchens and dining rooms in large part due to an ongoing desire to engage guests with the restaurants.
- I want guests to feel like they’re an extension of our restaurant family, so I talk with them, put them at ease and help them understand our culture and what we’re trying to do.
- Guests have embraced a popular weekly surf and turf menu at Brine as well as a monthly Culinary Opus 15-course dinner.
“Creativity flows through the Ca-swell Restaurant Group kitchens and dining rooms in large part due to an ongoing desire to engage guests with the restaurants.”
http://www.restaurant-hospitality.com/owner/listening-guests-drives-caswell-restaurant-group-owner
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2017 operations forecast: creative food, creative management
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy. Here are the top 10 operation trends we expect to see in 2017.
Key Takeaways:
“The cynic in us knows that it’s out of necessity — labor shortages have made the best people more valuable and that means those team members can demand better compensation and benefits.”
http://www.restaurant-hospitality.com/trends/2017-operations-forecast-creative-food-creative-management
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