All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out some real creative marketing and advertising ideas plus inspirational tips to help you bust through that brick wall, generate more leads and increase online sales. Let’s get started with…
Published January 17, 2017
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Published January 17, 2017
While December tends to bring in the most revenue all year (thank you, corporate events), January often hits with a sense of levity and coming up for air. You survived another year! But the resetting of the calendar gives an excuse to honestly assess strengths and weaknesses. Whether it’s a fresh look at the layout of your space, a critical assessment of costs or a new approach to tasks you always seem to avoid, take the chance to refresh the decks.
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Published January 17, 2017
The Consumer Review Fairness Act of 2016 makes certain clauses of a form contract void if it prohibits, or restricts, an individual from engaging in a review of a seller’s goods, services, or conduct. Yelp says its reviews come from registered users, but you don’t have to be Edward Snowden to figure out how to post anonymously on Yelp. The strongest testimony to the importance of online reviews to businesses can be seen in the rise of the reputation management industry, where professionals make sure negative reviews get buried deep in search results.
Key Takeaways:
- The Consumer Review Fairness Act of 2016, signed into law by President Barack Obama in December, won’t give operators any relief in the way their restaurants are rated online.
- But a case currently before the California Supreme Court could wind up giving restaurant owners legal clout to fend off unwarranted online assaults. The biggest names in tech are hoping that doesn’t happen.
- Restaurants weren’t really the target of the new federal law, which was aimed at gag orders some merchants, professional service providers and contractors use to suppress consumer complaints online.
“”The Consumer Review Fairness Act gives Americans nationwide new guaranteed legal protections when it comes to sharing these honest, first-hand experiences,” Yelp’s Laurent Crenshaw told Engadget.”
http://www.restaurant-hospitality.com/marketing/online-review-battles-heat
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The Digital Ordering Trends to Watch in 2017
“The Digital Ordering Trends to Watch in 2017” covers the necessary evil of technology, organization, and ways that companies have made ordering more accessible to their customers. With it, technology grows and these companies know that they need to evolve along with the quickly transforming technology.
Key Takeaways:
“Keeping ahead of these shifts helps business owners and consumers achieve their goals faster and smarter than ever before”
https://www.qsrmagazine.com/outside-insights/digital-ordering-trends-watch-2017
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