This is a hospitality article for restaurants that is discussing other ways to create profits and grow your clientele. It discusses ways to offer and execute a multitude of events for your restaurant that would otherwise be a slow period of business. It talks about offering your space as a venue for things such as weddings, birthday parties and other social events. It goes over the benefits of this practice like higher profits, expanding your customer base and avoiding those slow periods a restaurant usually experiences.

Key Takeaways:

  • Corporate happy hours, bridal events and large birthday parties take place in restaurants like yours every day.
  • Events offer a way to spin up another revenue line and bring folks in in a different way.
  • Revenue from private events has the potential to be more profitable than a typical two-top or four-top, Miller said.

“Our guests are evolving to more of experience seekers, so you can sell your events in main dining or bar spaces.”

Read more: http://www.restaurant-hospitality.com/operations/developing-profitable-events-program

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While “farm-to-table” has become a marketing buzzword for restaurants, the proprietors of Farm Burger embody this concept more literally. Partner Jason Mann, formerly of Athens’s Farm 255, opened Farm Burger with George Frangos with the goal of providing premium, grass-fed burgers typically sold in restaurants for up to twenty dollars at a more accessible price point. Besides burgers, the restaurant also offers other varieties of local, organic items and seeks to become involved in the social fabrics of the neighborhoods where it opens stores.

Read more: Why Farm Burger is One to Watch

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So, starting, oh, right about now, a Shake Shack truck will be outside the Stock Exchange (that’s at 11 Wall Street, fyi), giving away sausage, egg, and cheese sandwiches (that’s right, the elusive Shack breakfast sandwich, usually only found at Grand Central and JFK). At 11 a.m., they’ll switch over to giving away free burgers, which will last until 2 p.m. Plus there will be unspecified “free Shack swag and giveaways” all day. And that’s not all – a double decker bus will also be making stops at most of the Manhattan Shake Shacks (including the currently gutted Madison Square Park original) over the course of the day, with the same said “swag.”

Read more: Free burgers prove costly for Shake Shack

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Smallcakes, a cupcake business, has expanded significantly in the past three years. Some of their innovative methods include a cupcake infused ice cream and the cupcake smash which mashes cupcake infused ice cream with cupcakes. The company has expanded to over 160 locations including international markets like Dubai and Saudi Arabia. Smallcakes was one of the top 50 fastest growing companies in 2015 and was founded in 2008 by Jeff Martin of Kansas City. It has fans nationwide.

Key Takeaways:

  • Smallcakes growth can be directly attributed to its unique and marketable product.
  • Part of the success of the company may come from allowing store owners to contribute ideas to the company.
  • The appeal of Smallcakes appears to come from variety on the menu as well as a different take on a traditional dessert item.

“With 30 new stores in production for this year in the US and internationally, Smallcakes really is trying to accomplish its # tag of “Baking over the World”

Read more: http://www.restaurantnews.com/smallcakes-growth-is-influenced-by-its-creative-menu-offering/

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