Tweet What You Eat: Diners and Restaurateurs Embrace the ‘Food Selfie,’ Online Ordering and the Fight Against Food Waste

Results from the 2017 American Express Restaurant Trade Survey reveals that technology and social media are significantly changing the way individuals, particularly millennials, are approaching the food and restaurant industry. Take-out apps like Grubhub and Seamless are popular among millenials and are changing the way restaurant businesses operate. Research shows that 24% of restaurant businesses are now using websites and mobile apps to expand accessibility and advertising to their food products. Additionally, social media platforms like Facebook and Twitter are allowing diners to post photos of their meals on the web which allows for free advertising for restaurant businesses.

Key Takeaways:

• Millennial consumers are more likely than any other generation to order take-out using a mobile app or website, according to the survey, which covers a wide array of consumer trends impacting the rest
• A trusted partner is essential to ensuring that restaurateurs spend their time making food and focusing on the diner experience, rather than managing and delivering orders.
• According to the survey, 15% of restaurants have already adopted or plan to adopt a no-tipping policy, and 14% said they might eliminate tipping if their competitors do.

“Millennials were twice as likely (62%) than Baby Boomers (28%) to have used a restaurant’s mobile app or website to order take-out in the past month.”

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