Gen Z represents those people born between 1995 and the late-2000s. They are in their teens now, but they are set to become the restaurant market’s biggest consumers in the very near future. So it is important for the industry to get a grip on what will be most important to their future Gen Z customers.
Some findings are not particularly unique to Gen Z: good food value and quality, food safety and facility cleanliness, and welcoming ambiance. Where things change is when you factor in the technology they have known all their lives. They want to order their food from their phone and have it waiting for them, they want greater transparency as to the ingredient sources, and they want their restaurants to have a strong social media presence.
And one last thing, this generation has proven to be more adventurous in the culinary arena. Restaurants are going to have be more forward thinking in their menu options to attract this upcoming clientele.
Read more: What Gen Z restaurant consumers want
Kombucha brews customer appeal
Customers are loving Kombucha and restaurants are listening to their desires. It is more and more being served in restaurants, either on its own, in cocktails or with tap water. Kombucha is a fermented tea, so it takes a while to get it brewed. The fermentation process takes a few days and the turn out is fantastic. The taste is sublime and the feel is of it is just as good. Get yourself a cup of Kombucha today.
Key Takeaways:
“Kombucha is a fermented tea that has been gaining popularity for the past couple of decades among the health-food crowd.”
Read more: http://www.nrn.com/naturally-inspiring/kombucha-brews-customer-appeal
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