A new study of consumers that use food delivery apps finds that they still visit restaurants in person. Research company Sense360 followed restaurant visits of more than 21 million anonymous consumers before and after they downloaded a third-party food delivery app to their mobile device. The firm discovered that these diners still continue to frequent restaurants and that there was no significant decline in restaurant visits. This is good news for restaurants; delivery apps are not only driving business but keeping the flow of patrons visiting their establishment steady.

Key Takeaways:

• The study found there is “no evidence that delivery apps drive significant, short-term drops in visitation.”
• In one example, the study found that consumers who downloaded the UberEats did not reduce their visits to McDonald’s Corp. during that company’s early delivery tests in Florida.
• To be sure, current delivery consumers tend to be located in bigger markets, and they tend to be wealthier. They are more likely to live in New York, San Francisco and Los Angeles.

“Customers who download delivery apps don’t take away in-store visits at restaurants, and instead the delivery trend appears to be creating its own set of business — at least in the short term.”

Read more: http://www.nrn.com/technology/delivery-doesnt-stop-restaurant-visits

A makeover for your restaurant may help refresh the customer base and bring
in new clientele. But there may be things you’re already doing well. It’s important to make sure that taking the best points you have now, and use them.
Observing what your competition is doing right by checking their reviews and online presence and using that information is also a good idea. Marking the
changes with a re-grand opening and adjusting your web presence and social media
to reflect the changes. Doing a re-branding should be more than simply changing the interior look and feel.

Key Takeaways:

• Identify your current brand’s trends and history, as well as the local trends of your city to give backstory and focus for your new brand.
• Giving your restaurant a fresh new look that shows that your new brand plans to be different or improved upon from the old one.
• Use social media to both gather customer opinion as well as advertise your new brand, while hosting an unveiling to get customers excited.

“Before you make any changes, you need to determine how your restaurant is currently performing. What are you doing well, and what could be improved upon?”

Read more: http://www.bighospitality.co.uk/Business/6-steps-to-successfully-rebranding-your-restaurant