Out-of Home-Advertising Enters a New Era for Restaurants
Published July 20, 2017

Out-of Home-Advertising Enters a New Era for Restaurants

Billboards are tall, very visible and can reach customers while they are driving around looking for a meal. Out-of-Home has made an application to plan and measure success. It uses location data from cell phones to see which customers saw OOH ads and what they did afterwards. Anonymous location data shows someone who had seen your advertisement and is now in the restaurant to make a food purchase. Location data can also show where your customers have gone while not in the restaurant.

Key Takeaways:

  • Restaurant business owners need quick advertising strategies to get people in the door.
  • Its hard to see a link between advertising and sales for growing a business.
  • A solution to growing a restaurant business is to have geofences set up around the neighborhood to draw in more customers.

“In fact, one major national quick-service chain recently served up breakfast using a location based mobile data-fueled campaign.”

Read more: https://www.qsrmagazine.com/outside-insights/out-home-advertising-enters-new-era-restaurants

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Chefs get creative with burger patties
Published July 20, 2017

Chefs get creative with burger patties

One of the most highly sought after, or sold fast food, restaurant foods, is an all-American burger! These burgers are so highly in demand that chefs in high established restaurants are trying to come up with extravagant means to sell burgers. They are trying to change the burger definition to fit the sales needs of clientele. These exotic new burgers can range in differences from meat, to different types of veggies on the burger. And let’s not forget spices and cheeses which always makes the burger great!

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Flavor of the Week: Butterscotch sweetens with rich flavor
Published July 20, 2017

Flavor of the Week: Butterscotch sweetens with rich flavor

While approximately ninety percent of the population knows about Butterscotch only about eighty percent of the population have tried it. Surprised? I was when I realized that. Having grown up with Butterscotch pudding as a staple in the house I fall under the fifty-seven percent of the population that like it. Butterscotch is made from simple ingredients, butter and brown sugar. It is rising on many restaurants’ menus, however it is still only available on approximately four percent of menus today. Maybe more people would like it if they gave it a try.

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Social Media for Restaurants & Small Businesses-Essential in 2017
Published July 20, 2017

Social Media for Restaurants & Small Businesses-Essential in 2017

If you’re a small business today or entrepreneur, then you must be using the affects of social media to help promote your business. First it is cost effective not to mention often free. Having a social media account via Twitter, Facebook, or Instagram, makes it so that you can show off some of your services, talents or artistry work without them having to be in your brick and mortar store. Following the advice herein will help any small business owner get started onto the road to success with social media at the helm of your advertising.

Key Takeaways:

  • Social media platforms such as Facebook, Twitter, and especially Instagram are becoming a vital marketing tool for modern restaurants in the US.
  • Hashtags on these social media sites, paired with a snapshot of the dish are more easily seen by potential customers.
  • Restaurants who choose to ignore these new platforms for effective marketing may struggle or fail.

“Many social media “resisters” haven’t established accounts because of their misconception about what’s involved to get started and maintain them.”

Read more: http://www.servernotservant.com/2017/07/05/social-media-for-restaurants-small-businesses-essential-in-2017/

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