Almost ninety percent of all smartphone users use their phones to research information about restaurants. Every week one out of every three people who own a smartphone look up information about a restaurant to find out the hours it is open, how to get to the restaurant or where the restaurant is located. Currently one-third of all restaurants offer a smartphone app, although independent restaurants are much less likely to offer a smartphone app, with large chains or franchises being four times more likely to offer smartphone users this option.
Read more: State of the Restaurant Industry: Guests Phone It in
