Smashburger and In-N-Out battle in court over similarities in burger names. In-N-Out alleges that Smashburger is violating their trademarked Double Double, and Triple Triple burgers. Smashburger is currently marketing a burger that they have dubbed the Triple Double to celebrate it’s tenth anniversary, which In-N-Out claims might potentially confuse customers, and lead them to believe that there may be an agreement between the companies to allow them the usage of the similar name. Smashburger says that they are thrilled by the attention, and states the burger is in no way equivalent to their competitors offerings.
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