Published September 14, 2017
The food truck trend, which once enjoyed a boom of popularity, has died down somewhat, but the industry is still growing. As this market matures, we can analyze some industry trends and make predictions for the future. Some of these trends include branching out beyond the truck and into markets and restaurants; capitalizing on branded promotions; specialty beverages and novelty food items; collaboration between multiple food truck owners; and food trucks being a park of larger events within the community.
- food trucks’ popularity has waned a little, but they are still doing a lot of business.
- The food truck industry is maturing, creating new avenues for growth and revenue.
- Newer food truck opportunities, like unique and healthy food items, using trucks for private events, and corporate sponsorship ensure that this industry will thrive.
“Food trucks were uber-popular four or five years ago, but, like most trends, consumer attention toward trucks gradually waned.”
Read more: https://www.qsrmagazine.com/competition/12-mobile-food-trends-future
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Published September 14, 2017
Although food trucks may put one in mind of the west coast, Chicago is slowly but surely emerging on the scene in this lucrative market, and Chicago-area entrepreneur Greg Barnhart is one such example of this. Barnhart’s original grilled cheese truck developed a cult following, and a taco truck followed on the heels of its success, as well as a BBQ and an ice cream bar. Prioritizing quality ingredients and tantalizing flavor combinations, Barnhart has been able to leverage his quartet of mobile dining concepts and break into new areas such as custom catering.
Read more: Greg Barnhart Launches Food Truck Empire
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Published September 14, 2017
GPS Hospitality, a rapidly growing company that owns fast food franchises, aims to hire 1,500 employees at an up-coming one-day job fair. GPS Hospitality owns Burger King and Popeyes Louisana Kitchen franchises located across 11 states. The job fair will be held on September 12th at all of their 395 restaurants. Crew and managerial positions are available, and interviews will be conducted that day from 9-11AM and 2-6PM with no appointment needed. GPS believes that its success depends on a well trained workforce that has access to opportunities for advancement in the company.
Read more: GPS Hospitality Plans to Hire 1,500 Employees in One Day
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Published September 14, 2017
Patronix, a US company that creates a digital loyalty platform used by many business owners (specifically in restaurants, bars, and coffee shops), and other companies like it are paving the way towards a new sort of loyalty program that is designed to help businesses not only retain customers, but get to know them as well. This is much more helpful to businesses than old loyalty programs such as stamp cards because it allows the businesses to create profiles of each of their customers. The information gathered by Paytronix or other loyalty platforms for these profiles not only helps businesses give customers rewards such as discounts or a free cup of coffee, but to recommend rewards and purchases that customers will truly enjoy.
- Maintaining customer loyalty isn’t about coupons and bogo sales. It’s about delving into all the digital data that’s available and using it to drive sales through personalized recommendations.
- Loyal customers visit and spend more. Data helps you build reliable customer profiles to facilitate these visits. If they feel well taken care of they talk your company up to everyone they know.
- Deal hungry customers are eager to find the kind of seamless, modern experience that digitizing and targeted data-driven marketing can bring to both customers and businesses.
“The days of using vouchers to encourage repeat custom are long gone. If you want to drive loyalty, it’s time to get digital.”
Read more: https://www.bighospitality.co.uk/Article/2017/09/08/Digital-marketing-and-loyalty-technology-for-repeat-customers
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12 Mobile Food Trends for the Future
The food truck trend, which once enjoyed a boom of popularity, has died down somewhat, but the industry is still growing. As this market matures, we can analyze some industry trends and make predictions for the future. Some of these trends include branching out beyond the truck and into markets and restaurants; capitalizing on branded promotions; specialty beverages and novelty food items; collaboration between multiple food truck owners; and food trucks being a park of larger events within the community.
Key Takeaways:
“Food trucks were uber-popular four or five years ago, but, like most trends, consumer attention toward trucks gradually waned.”
Read more: https://www.qsrmagazine.com/competition/12-mobile-food-trends-future
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