Salt and Straw started with an idea to have a community based shop where friends run into friends. They offer inventive ice cream flavors. As they started to succeed and grow, they began to collaborate with other local businesses like Rogue Creamery for unique flavors such as blue cheese with pears. The company also tries to highlight issues by creating unique flavors. Food waste was one that they tackled with Celery Root & Strawberry Celery Leaf Jam. This company is expanding in Oregon and California.

Key Takeaways:

• Small businesses that can join our innate need for connection and our insatiable cravings for trendy sugar are a win-win for society.
• Employee satisfaction is of the utmost importance in facilitating the success of a business as well as the well-being of society.
• People can have ideas about the changes that need to affect the world long before they come to fruition. Keep fighting the good fight. Humanity needs humanity.

“In the U.S., we waste 40 percent of our food, but if we repurpose that, we could do great things with it. If we support the organizations that are doing that, we could feed the hungry among us.”

Read more: https://www.qsrmagazine.com/emerging-concepts/why-danny-meyer-backed-salt-straw-one-watch