Published October 5, 2017
Professor Charles Spence, the head of a Unilever-funded lab, conducted a study to see if the use of a natural cork and a corkscrew caused people to rate a wine more highly. His method was to ask participants to rate a wine after hearing audio of a cork popping and after hearing audio of a screw top being removed. Participants preferred the wine when they heard the cork sound. Wine corks have been blamed for exposure to TCA, a chemical compound, but recent advances have limited the risk, and wine corks continue to be the most popular wine closure.
- Wine makers across the country are reverting to the cork of the past.
- People claim that the sight of a cork sets an expectation for people who love wine.
- Wine is not just for taste, it is also a visual and audible experience.
“Participants tried and rated two identical wines after having being played the sound of a cork popping, and then again after having heard a screwcap being open. They were then asked to open the bottles and rate them again.”
Read more: https://www.bighospitality.co.uk/Article/2017/09/27/Put-a-cork-in-it-research-finds-the-sound-of-a-natural-cork-can-improve-perception-of-a-wine-s-taste
(abstract 3VGZ74AYTGG8YVA7HMR1QID8JYRCGX 3R2PKQ87NW81QSQMA1QK2ARKXBSIM1 A16TE5WG76K8SK)(authorquote 36QZ6V1589D7AU0YYD6I92IHEAVUSE 3I7DHKZYGN0J8U3QHU3DIB36VQD5FE A53VYIFCCASOA)(keypoints 33NKDW9FFXIJKH5X6WR5E4D3MPRCXV 3IXQG4FA2TYCW0TMFIUYB1HN2RUB9P A1SWRO4LMKPCOQ)
Put a cork in it: research finds the pop of a natural cork improves perception of a wine’s taste
Professor Charles Spence, the head of a Unilever-funded lab, conducted a study to see if the use of a natural cork and a corkscrew caused people to rate a wine more highly. His method was to ask participants to rate a wine after hearing audio of a cork popping and after hearing audio of a screw top being removed. Participants preferred the wine when they heard the cork sound. Wine corks have been blamed for exposure to TCA, a chemical compound, but recent advances have limited the risk, and wine corks continue to be the most popular wine closure.
Key Takeaways:
“Participants tried and rated two identical wines after having being played the sound of a cork popping, and then again after having heard a screwcap being open. They were then asked to open the bottles and rate them again.”
Read more: https://www.bighospitality.co.uk/Article/2017/09/27/Put-a-cork-in-it-research-finds-the-sound-of-a-natural-cork-can-improve-perception-of-a-wine-s-taste
Related posts:
Commentary