Shake Shack is testing a new kiosk-only cashless store model of service delivery in Astor Place, New York City, at a time of falling sales for the company. Using new technology and Amazon delivery, the goal is to cut customer waiting time in-store, online, and for delivery. Using touch screens, customer orders will be sent to the kitchen, and text messages sent to customers once orders are completed. Staff will only be on-hand to assist customers.
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