Published October 11, 2017
Customer loyalty is a new concept being touted by several restaurants out there. Starbucks has been a leader in the world of customer loyalty as well. They are now being dubbed as the King of customer loyalty programs in their restaurants. Starbucks is a model corporation and one that seeks to help people fulfill their role. Customer loyalty is an important consideration that needs to be fulfilled along the way. Look for Starbucks to consider some creative methods.
- Although many believe brand loyalty is dead, a study done using consumers’ location data and visits to “quick-service” restaurants finds that Brand Loyalty is as alive as ever.
- Size isn’t everything, even regional brands sat near the top of the customer loyalty charts in this study.
- “Quick-service” brands that offer breakfast foster more customer loyalty by becoming part of their routine.
“A study of 14,700 U.S. consumers reported that millennials were twice as likely as Boomers to cite a lack of healthy options as a barrier for loyalty, and that taste is the No. 1 reason given for why a consumer sticks to a certain brand.”
Read more: https://www.qsrmagazine.com/news/study-starbucks-king-customer-loyalty
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Published October 11, 2017
The fast food industry attempts to try anything to keep their business afloat and their customers satisfied and coming back for more. The key to providing a high quality drive thru experience is accuracy of order and speed of producing their products. Management should always schedule the correct amount of quality employees during times of the day when productivity is the highest. Effective communication and positive attitudes of staff members is always key to the success of any establishment.
Read more: Carl’s Jr., Hardee’s Drive Thru Success Tips
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Published October 11, 2017
Dairy Queen has a new marketing manager and she is the new executive vice president for the marketing department. Maria has been with Dairy Queen for 13 years, but started out as a mall marketing manager, in which she focused on Orange Julius and Dairy Queen. In her previous role, she was able to see how certain products were doing in Dairy Queen restaurants and also was able to oversee the entire menu. Recently she approached her 13th anniversary with Dairy Queen.
Read more: 4 Questions with Dairy Queen’s New Marketing Leader
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Published October 11, 2017
Fast food chains and restaurants used to have such a brief menu and short working hours.But people in their 30’s demand much more now from cost to convenience to experience and taste.So,quick service restaurants have to meet the requirements of the mellinials because they are too conscious about the cost.Apart from that they think about convenience like paying from a mobile app or ordering online and just go for a pickup.Dominos was the best rated app to order food online because they had options like ordering and paying online,on the top of that benefited their customers for making large orders.
- Millennial consumers focus on the “experience”, emphasizing their sensations and feelings in their choice of restaurant.
- Many millennials use “Quick-service” apps to facilitate their restaurant experience, and the quality of these apps may drive an increase in customers.
- Companies that have effective “quick-service” apps capture a larger quantity of the millennial market.
“Part of the customer experience that quick-service restaurants can’t ignore is how millennials appreciate convenience.”
Read more: https://www.qsrmagazine.com/outside-insights/what-mobile-apps-millennials-reveal-about-restaurants
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Study: Starbucks is the King of Customer Loyalty
Customer loyalty is a new concept being touted by several restaurants out there. Starbucks has been a leader in the world of customer loyalty as well. They are now being dubbed as the King of customer loyalty programs in their restaurants. Starbucks is a model corporation and one that seeks to help people fulfill their role. Customer loyalty is an important consideration that needs to be fulfilled along the way. Look for Starbucks to consider some creative methods.
Key Takeaways:
“A study of 14,700 U.S. consumers reported that millennials were twice as likely as Boomers to cite a lack of healthy options as a barrier for loyalty, and that taste is the No. 1 reason given for why a consumer sticks to a certain brand.”
Read more: https://www.qsrmagazine.com/news/study-starbucks-king-customer-loyalty
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