This article is about the progress that taquerias have made in recent history and identified some of the main changes that have been done in the past 20 years in order to increase customer satisfaction and pleasure. On The Border has taken steps such as carefully looking at menu items and rolling out new items periodically in order to get the best customer feedback. The Chief Marketing Officer of On The Border also believes that simplifying menus and options is the way to go.

Key Takeaways:

• On the Boarder Mexican Grill has achieved 35 years of success by strategically planning their menus and services.
• Smaller, temporary (seasonal) or incremental change is better than sweeping changes as it gives the company time to gauge customer response to new ideas before abandoning old offerings/services.
• The company must continue to be “honest” an identify real areas where improvements can be made if it wants to enjoy another 35 years of success.

“We’ve seen dozens of concepts come and go – from taquerias to corner stores to food trucks and even Mexican fine dining – but it’s the warm genuine hospitality and wide variety of freshly prepared classic Mexican dishes that keeps guests coming back to OTB.”

Read more: http://www.restaurantnews.com/on-the-border-mexican-grill-cantina-celebrates-35-years-of-strategic-success/

Restaurant interior décor communicates brand identity but is expensive, yet owners can still find clever ways to tell their story while saving money on design. Maintaining design flexibility is one such: DC-based &pizza uses a cheap, industrial concept, which allows it to invest in wall art. Using or re-purposing reclaimed items, as Seoul Taco does, is another. For larger chains like Newk’s Eatery in Jackson, replicating the same design across many stores, rather than customizing each individually, can meaningfully cut construction costs.

Key Takeaways:

• This article tells how to save money when furnishing an up and coming restaurant (Small Business).
• Being able to save nearly half of the predicted cost for furnishings by buying refurbished or previously owned furnishings
• Using the same supplier for furnishings to assure quality and looks consistently. (Same cabinets from the same buyer across each restaurant)

“From floor to ceiling, lighting to walls, and fixtures to furniture, interior design is pricy. Some restaurants, however, have found creative ways to curb those costs.”

Read more: https://www.qsrmagazine.com/finance/how-diy-design-can-curb-costs-restaurants