Baked Goods Can Lead to Sweet Success

fast casual patisseries are on the rise here in America due to the fact that people are cutting dessert and small breakfast pastries out of normal menus. the fast casual sweet spot has been growing with the need for sweets and rise of macaroon culture sweeping the nation. one of the popular items are danishes at a high 17% of the popularity chart. other items like doughnuts are down on 7% of the popularity charts. the need for sweets is going up

Key Takeaways:

  • Baked goods are an important but often overlooked factor in a quick-service restaurant’s success.
  • Quick-service restaurants are the main out-of-house venue consumers go for deserts.
  • The market for sweet baked goods is growing and thriving, with a number of successful companies popping up in recent years.

“At the same time, offering tasty sweet baked goods helps keep purchases in-house, rather than forcing a customer to go elsewhere for a dessert item or snack.”

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