Holidays are arriving quickly and it’s time to prep marketing for the restaurant industry. Traditionally restaurants would close on Thanksgiving but that’s no longer an option if you want to attract customers. Many people eat out on turkey day and even more will pick up sides or pre made food to bring to their tables. Offer takeout the days leading up to the big holidays for quick sales. At Christmas, consider catering. Work dinners and social groups are a great target market. With lots of options to choose from, getting your restaurant filled at the holidays can be easy.

Key Takeaways:

  • The holiday season has arrived and the restaurants are busying in preparing different strategies to make best use of this opportunity where people tend to spend a lot to and increase business.
  • Thanksgiving can be great opportunity to those restaurants to attract customers as most people wants to dine out on this occasion and can try out selling precooked items.
  • Decoration plays vital role in festivals like Christmas and we can also offer catering service for the party holders. Similarly, customer can be made made happy by giving various offers.

“Restaurant Marketing Holiday Preparation: With all the hustle and bustle of finding gifts and making sure everything is just right, the holiday season is busy for everyone. With your competitors trimming the tree and decking the halls, you’ll want to make sure your restaurant stands out”

Read more: http://www.restaurantmarketing.com/blog/2014/10/restaurant-marketing-prep-for-the-holiday-season-now.html

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An electronic software solution by Waitbusters offers restaurant managers the opportunity to better handle tardy customers without the business suffering. No-show patrons can be a major hurdle, but Digital Diner has a chance at making a dent in the issue that costs restaurants nearly three-quarters of a billion dollars every year. The software will also allow data on operations to be better utilized, by providing metrics on tables and seating, delays. It should improve overall efficiency, without question.

Read more: Reduce the Cost of “No Shows” by Flagging Customers Using Waitbusters’ Digital Diner

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Wingstop has expanded their delivery test to the city of Chicago. They have made a successful trial in Las Vegas and now they are going to test out their deliveries in Chicago. Their delivery partner will be DoorDash. They are a delivery service. This is a new way of getting food to people, who just want their food in the most convenient way imaginable. They were very pleased with the results from their Las Vegas trial.

Read more: Wingstop Expands Delivery Test to Chicago

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There is a single very important step to making your customers say wow when they visit your establishment. The best way to set yourself apart from the rest of the competition out there is to create an impression on your customer that has a big impact on them. Telling a story that creates a memory in their mind is a great way to do this. If you do not create a memory, then the guest will forget you.

Key Takeaways:

  • Give your customers a story to tell since they will typically only remember 3-5 restaurants they’ve been to.
  • Storytelling is a key point allowing them to be part of the business instead of a customer.
  • Even allowing servers to tell the story can add to the experience.

“The most effective way to differentiate your restaurant from the others and to create an impactful impression on your customer is to tell a story that creates a memory in their mind.”

Read more: http://www.restaurantmarketing.com/blog/2014/09/restaurant-marketing-from-servers-to-storytellers.html

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