Published November 29, 2017
Operating a successful restaurant is more than just great cooking and a welcoming dining atmosphere. Like it or not, marketing is communicating to customers that you’re open for business. The basis of most effective marketing is to have something to say that people want to hear about, something that entices their interest. The best marketing is that which comes from customers talking to those who could become customers; word of mouth. Every customer is different, so try different messages.
- The best advertising comes from customers who spread the word to new people who become customers themselves.
- Not everything other restaurants are doing is something yours should; stay focused on what you do best.
- Customers engage when they encounter something they consider special or unique; look for ways to surprise them so they keep coming back.
“The secret to getting word of mouth is to have something interesting to talk about.”
Read more: http://www.restaurantmarketing.com/blog/2013/08/nine-ways-build-sales.html
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Published November 29, 2017
Dickey’s Barbecue Pit hit a snag in the recession of 2008 and Laura Dickey brought her marketing and tech experience to the restaurant to help it forge ahead. She took a look at the opportunities their marketing data gave them and began to implement it. Eight years later she’s the CEO with experience in almost every department of the company. Now the company had moved even further in the use of technology to help streamline business including using big data in the kitchen.
Read more: What Inspires Dickey’s CEO Laura Rea Dickey
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Published November 29, 2017
Zoes Kitchen has recently launched an employee support program called The Goodness Fund. This is a charitable program that provides monetary grants to Zoes Kitchen team members that are experiencing unforeseen emergencies that they are not prepared to deal with financially. A serious illness, or a natural disaster are two of these things. Zoes Kitchen is a people first company. All of the donations are voluntary and any of the team members can receive the benefits.
Read more: Zoës Kitchen Launches Employee Support Program – The Goodness Fund
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Published November 29, 2017
When it comes to restaurant marketing, you need to ask yourself if you are planning to fail and if you are planning to fail, you need to know when it will happen. Most restaurants and retailers that shut down, shut down because they have not developed a plan for success. Not planning for success means that you are planning for failure. Many business fall into the trap of being average, instead of being great. This allows a better restaurant to dominate the marketplace.
- About one percent of stores and restaurants succeed and avoid closure; the ones that make it had a plan they carried through.
- Being average, and directionless without a strong plan, leaves you vulnerable to competitors that muscle into your market space.
- Not drawing up a plan can be because you don’t know how to outline one; but learning is a valuable business skill.
“Comfort is great, but it’s a trap too many businesses fall in.”
Read more: http://www.restaurantmarketing.com/blog/2013/03/restaurant-marketing-plans.html
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Restaurant Marketing: Nine Great Ways To Help Build Sales
Operating a successful restaurant is more than just great cooking and a welcoming dining atmosphere. Like it or not, marketing is communicating to customers that you’re open for business. The basis of most effective marketing is to have something to say that people want to hear about, something that entices their interest. The best marketing is that which comes from customers talking to those who could become customers; word of mouth. Every customer is different, so try different messages.
Key Takeaways:
“The secret to getting word of mouth is to have something interesting to talk about.”
Read more: http://www.restaurantmarketing.com/blog/2013/08/nine-ways-build-sales.html
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