Published November 30, 2017
With social marketing’s explosion a few years ago, there’s no way to get around marketing when it comes to increasing traffic for your business. Cutting costs here will lead to disastrous results and the ROI in marketing expenditures is worth the extra money put into it. Whatever the reason for cutting costs, it’s imperative to focus instead on raising sales to cover the cost of your marketing. When revenue is tight, don’t look to cut your business expenses, but focus efforts on increasing customer base instead.
- Cost cutting is often the first impulse, but beware cutting quality or service that will hurt revenue.
- Rather than looking to slash expenses, find ways to improve income and sales to boost fiscal health.
- Your brand is everything; build it, backed by strong marketing, and use both to grow your business.
“Start with developing a strategy. Make sure your brand promise is in place. And develop a marketing plan … and then implement it.”
Read more: http://www.restaurantmarketing.com/blog/2013/08/restaurant-marketing-cutting-costs.html
(abstract 3OLZC0DJ8JFITVM2YRM91MEDMYBIV5 3Q5ZZ9ZEVOFATFT39GX78JMLH4A85L A8OCUP28K7HRB)(authorquote 3HRWUH63QU2T92IEPGHO2WGVV94N5K 39GAF6DQWR09G9OXGM65X7TCGM91V4 APMOYECN2X8AG)(keypoints 3TKSOBLOHLGTX9AQN03SENGTOGFBBN 37FMASSAYCR571MPJC0BOUGRUWCBI8 AW06DHUMM00YZ)
Published November 30, 2017
The L.A. based Madera Group, a four year old hospitality company known for its successful Mexican food brands, has recently introduced a brand new food delivery service that will offer organic Mexican food. The service is available to individuals in L.A., and orders will be fulfilled through the courier services UberEATS and Postmates. The new service reflects Madera’s commitment to modernizing their brands and offering customers the convenience and quality they desire, as the company prepares to continue expanding across the United States and beyond.
Read more: Madera Group Launches Delivery-Only Mexican Concept
(abstract 3XDJY5RK5SLO89YN8CA0BZ2B3CNU45 3IRIK4HM3AK8OMJUVBNH2BW43X8C6R A23CTGXNDDW5LC)
Published November 30, 2017
Starbucks has everyone’s favorite seasonal drink on tap. Their signature hot cocoa has arrived and with it, a new flavor added to the roster of warm concoctions. This season, steamed almond milk and a toffee nut syrup is available. It’s full name is Toffee Almondmilk Hot Cocoa and has a caramel brulee topping. Along with this is the traditional lineup of peppermint, snickerdoodle and salted caramel. They also offer take away packs to make at hom
Read more: Starbucks Adds Toffee Almondmilk Hot Cocoa to Menu
(abstract 3E24UO25QZQ7ARI4VER69RU0HEJO6F 3E337GFOL98TCJ5RWE5HUD35W8MNG5 A8OCUP28K7HRB)
Published November 30, 2017
The heyday of the mall food court appears to have faded long ago, and now most food court eateries must struggle to scrape by. However, this grim reality does not hold true for all such establishments. In fact, some have discovered ways to thrive in the present day thanks to clever combinations of products offered, operational balance, and skilled marketing. Struggling restaurants should reconsider their strategies and adjust their social media presences to feel more human, create rewards programs to build up customer loyalty, and offer delivery.
- Mall foot traffic is fading as modern consumers begin to shun the mall as their go to place for shopping.
- Treat your interactions on social media not as traditional marketing, but as a chance to connect with people on a personal level.
- Reward programs can not only entice new customers, but encourage existing ones to continue returning.
“Quick-service restaurants need to commit to new marketing channels that align with consumer behaviors.”
Read more: https://www.qsrmagazine.com/outside-insights/new-ways-restaurants-thrive-mall-food-court
(abstract 3VDI8GSXAFT6MSKU0ABWOWHPWNI8GY 3ON104KXQKW3NXLLTEU3H7JTZFH4WQ A23CTGXNDDW5LC)(authorquote 37NXA7GVST6KJWU8JUJMT265325VLW 3PZDLQMM0TLK6L0T89BECYFSNL52CL A23CTGXNDDW5LC)(keypoints 33IXYHIZB5IXGZMEEYC7E2JAX7EE2N 3HVVDCPGTESRTNVBNGDZACG1QM4YTL AW06DHUMM00YZ)
Restaurant Marketing: Cutting Costs Is Poor Excuse
With social marketing’s explosion a few years ago, there’s no way to get around marketing when it comes to increasing traffic for your business. Cutting costs here will lead to disastrous results and the ROI in marketing expenditures is worth the extra money put into it. Whatever the reason for cutting costs, it’s imperative to focus instead on raising sales to cover the cost of your marketing. When revenue is tight, don’t look to cut your business expenses, but focus efforts on increasing customer base instead.
Key Takeaways:
“Start with developing a strategy. Make sure your brand promise is in place. And develop a marketing plan … and then implement it.”
Read more: http://www.restaurantmarketing.com/blog/2013/08/restaurant-marketing-cutting-costs.html
Commentary
Comments closed