Freebird’s World Burrito was afflicted with slow business on Sundays. To resolve this problem, Freebird’s created a permanent promotion in which kids ate free on Sundays with the purchase of an adult meal. Since then, Freebird’s Sunday sales have gone up dramatically. Denise Lee Yohn, a brand-building consultant, author, and former QSR columnist says that doing permanent promotions for press is not a good strategy. Rather, using permanent promotions to express your ideals is what will bring in customers. Permanent promotions have been seen in our businesses as well such as Au Bon Pain Bakery. Freebird’s ultimately gets more out of their promotions because of the low cost of kid’s meals and the fact that it makes customers happy.

Key Takeaways:

• Permanent promotions can draw customers by creating positive press, building loyalty, and giving an impression of community values and responsibility.
• Losing money from permanent promotions can be mitigated with good long-term sales strategies.
• Integrating a permanent promotion requires communicating the good effects customers will experience to a brand’s target audience.

“While technically loss leaders, built-in specials can drive business and ultimately lead to more customers.”

Read more: https://www.qsrmagazine.com/promotions/tips-making-permanent-promotion-work

Spreedly, the payment processing company, is partnering with Omnivore, the restaurant API provider. The combo is making POS faster and more efficient, especially with storing customer data and impacting speed at checkout. Omnivore offers the ability to connect with multiple useful apps and Spreedly focuses on payment solutions. The partnership, says the Spreedly CEO, creates a broader base for merchants to use multiple payment providers and platforms. It also offers more opportunities for Gather and TableUp applications.

Key Takeaways:

• A new partnership has formed between Omnivore, a cloud-based point-of-sale system company, and Spreedly, a security and payment software design leader.
• The integration of Spreedly’s universal token and Omnivore’s universal API make payments more flexible with or without a card being present.
• This new partnership will affect other connected companies who use Spreedly in their applications like Gather and TableUp.

“We’re excited to partner with Omnivore to continue to advance possibilities in the payment space,” said Spreedly CEO Justin Benson. “Through this partnership, we enable merchants to securely transact on new platforms without losing their preferred payment provide”

Read more: http://www.restaurantnews.com/omnivore-partners-with-spreedly-in-continued-push-to-transform-restaurant-industry-120417/