Loyalogy is a leading restaurant focused reward program and research company. They are updating their 2018 rewards program with an update to the various functions of their program. This includes customer email membership with a expanded questionnaire. The questionnaire will break down the experience based on casual, semi casual and fine dining; Breakfast, lunch and dinner and various other categories. Also along with these questions, Loyalogy will also collect data on various ways of online experience including ordering online, app usage and various other demographs.
Published December 18, 2017
Published December 18, 2017
In 2018 the restaurant scene will have a dramatic change. There will definitely be more of an emphasis of healthy food. Social media will obviously play a big part as it has the last few years. Customers want food that will look good in photographs. Entertainment will also be a main focus since most people can order food and be entertained at home so restaurants will have to become more entertaining in the up coming year.
Key Takeaways:
- With wages so low for most workers, all businesses have to have a laser focus on providing value to customers.
- Social media is driving many people to document and photograph their lives, including what’s on their plates; design menu items to look good.
- Tastes that contrast are becoming popular as a love of spice collides with a desire for something more than raw heat.
“The tug-of-war between demand for healthy, wholesome foods and tasty, indulgent ones isn’t going anywhere.”
Read more: https://www.qsrmagazine.com/exclusives/9-fast-food-trends-2018
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