A grand opening is your chance to set the tone of what your business is going to be. You want to attract people and show them that you are going to be a viable member of the community. People should feel comfortable coming to your new place and they will be taken care of in more ways than one. It is up to you to make sure that they feel this energy from the very first day that you open.
- You want people to feel as if you will be a viable asset to the society with your first day.
- Making people feel comfortable from your opening moment will make them want to come back for more.
- Take a look at your business from a consumer perspective and what you would want from a day like this.
“For Chicken Salad Chick, grand openings are designed to generate excitement in the community and staff and to attract new loyal customers. It’s common to see lines of people snaking around the block in anticipation of a new store opening.”