In today’s social media–driven world, customers have come to expect to have their voices heard quickly. And many quick-service operators are taking advantage of this by breaking away from outdated market research tactics like focus groups and surveys and utilizing technology to solicit valuable customer feedback. Customer feedback is a marketing term that describes the process of obtaining a customer’s opinion about a business, product or service. Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience.

Key Takeaways:

• Creativity flows through the Caswell Restaurant Group kitchens and dining rooms in large part due to an ongoing desire to engage guests with the restaurants.
• I want guests to feel like they’re an extension of our restaurant family, so I talk with them, put them at ease and help them understand our culture and what we’re trying to do.
• Guests have embraced a popular weekly surf and turf menu at Brine as well as a monthly Culinary Opus 15-course dinner.

“Creativity flows through the Ca-swell Restaurant Group kitchens and dining rooms in large part due to an ongoing desire to engage guests with the restaurants.”

http://www.restaurant-hospitality.com/owner/listening-guests-drives-caswell-restaurant-group-owner