As we go along in the conversation today, understanding the complexity that sits with the restaurant operator is critical to building out a new, successful restaurant catering strategy. Additionally, online ordering and automated ordering are changing the entire dynamics of how customers are placing their orders. Because the data shows that $19 billion to $20 billion is spent on B2B transactions, while $23 billion goes to consumer catering. Of course, the brand has to execute at the business to consumer level to capture these sales dollars.

Key Takeaways:

• For the first time in history, consumers will spend more money with restaurants in the U.S. than they will on grocery—think about that. We are now seeing a change in how consumers interact with restaurants, with technology being at the forefront of these changes.
• Catering has to be defined for your brand, and that means taking a look at what already exists within your restaurant portfolio offerings. This process starts with creating new consumer solutions on a menu level.
• As of right now, there are two ordering channels to consider: the business to business (B2B) channel and the business to consumer (B2C) channel.

“The key is to develop new customer solutions that leverage the same raw ingredients and idle assets already at work within your restaurants.”

https://www.foodnewsfeed.com/fsr/vendor-bylines/how-dominate-restaurant-catering-2017