A makeover for your restaurant may help refresh the customer base and bring
in new clientele. But there may be things you’re already doing well. It’s important to make sure that taking the best points you have now, and use them.
Observing what your competition is doing right by checking their reviews and online presence and using that information is also a good idea. Marking the
changes with a re-grand opening and adjusting your web presence and social media
to reflect the changes. Doing a re-branding should be more than simply changing the interior look and feel.

Key Takeaways:

• Identify your current brand’s trends and history, as well as the local trends of your city to give backstory and focus for your new brand.
• Giving your restaurant a fresh new look that shows that your new brand plans to be different or improved upon from the old one.
• Use social media to both gather customer opinion as well as advertise your new brand, while hosting an unveiling to get customers excited.

“Before you make any changes, you need to determine how your restaurant is currently performing. What are you doing well, and what could be improved upon?”

Read more: http://www.bighospitality.co.uk/Business/6-steps-to-successfully-rebranding-your-restaurant