Billboards are tall, very visible and can reach customers while they are driving around looking for a meal. Out-of-Home has made an application to plan and measure success. It uses location data from cell phones to see which customers saw OOH ads and what they did afterwards. Anonymous location data shows someone who had seen your advertisement and is now in the restaurant to make a food purchase. Location data can also show where your customers have gone while not in the restaurant.

Key Takeaways:

• Restaurant business owners need quick advertising strategies to get people in the door.
• Its hard to see a link between advertising and sales for growing a business.
• A solution to growing a restaurant business is to have geofences set up around the neighborhood to draw in more customers.

“In fact, one major national quick-service chain recently served up breakfast using a location based mobile data-fueled campaign.”

Read more: https://www.qsrmagazine.com/outside-insights/out-home-advertising-enters-new-era-restaurants