Non-traditional venues are the hot new lucrative business model. Novelty and ingenuity fuel these profit-filled endeavors, and customers are eating it up. Starting out with a low-cost option allows entrepreneurs to branch out and try something new without the risk of a large investment, but it isn’t all fun and games. New practices bring with them new challenges. Is it worth it? Business owners weigh in on the creative highs and costly lows of their unusual choices.

Key Takeaways:

• Rising Roll Gourmet Cafe, a chain of fast casual restaurants had succeeded by locating 16 of its 19 locations at nontraditional venues such as office complexes.
• Restaurants which operate in both outdoor market and traditional brick-and-mortar venues benefit from cross-training their employees to work in both types of locations.
• Offbeat locations for quick-service restaurants include public food markets, universities, and airports.

“Despite the inconsistent traffic, nontraditional venues have proved to be useful business incubators for new quick-service concepts. Just ask the leaders of brands that eschewed the standard growth method by launching in food markets, airports, universities, and other offbeat locations.”

Read more: https://www.qsrmagazine.com/competition/nontraditional-venues-pave-way-future-growth