Most people prefer to spend their time and money with businesses they find have great services and products. But, as a business owner, turning these reactions into good reviews online can be a serious challenge. One way to convert customers to word of mouth is to focus on not neglecting hospitality. Great service is important, but going the extra mile and being hospitable so your customers feel special and important can be the difference in getting those great reviews.

Key Takeaways:

• Create a positive emotional experience in addition to good service and product
• Different customers have different needs; it’s important to identify and meet them
• Not everybody is emotionally capable of providing good hospitality to the customer

“If you think I’m setting you up for something—you’re right, I am. I’m willing to bet that the businesses you like to support are those that have great products paired with even better service.”

Read more: http://blog.etundra.com/restaurant-trends-and-news/service-hospitality-danny-meyer/