TripAdvisor has now made it possible for businesses, or restaurants to place ads on TripAdvisor to promote their site, or location. TripAdvisor has over 200 million visits per month, and that is a lot of marketing for a business, built in. Restaurants can get customers by paying for a cost per click to TripAdvisor. So now, besides reviews and pictures of dishes business owners can place ads within the search to direct them to their business. The cost per click allows the Restaurant to be able to set a limit to their advertising dollar.

Key Takeaways:

  • A recent TripAdvisor sponsored study found that approximately eighty-five percent of restaurateurs feel that they don’t do enough promotion
  • TripAdvisor’s ads will be especially useful because, rather than random targeting, these ads will specifically target users who are already searching for a restaurant at the moment they see the ad
  • The new ad system will operate on a payment per click model, which facilitates easy use for restaurant owners who wish to take part

“this new advertising solution is an easy next step for restaurant owners looking to maximize TripAdvisor as a marketing channel”

Read more: https://www.qsrmagazine.com/news/tripadvisor-launches-sponsored-ads-restaurants

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With many restaurants happy to just see their sales and income figures remaining flat from year to year, one fast casual restaurant chain has realized growth by adding drive-thrus to their locations. They looked at the change carefully, realizing it was unusual to have a drive-thru window at a formerly walk in and sit down restaurant operation. But by studying the change, and planning for the impact on operations strategically, they have been able to see about a third of their sales now come from the new drive-thrus.

Read more: How the Drive Thru Reinvented Costa Vida

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When looking at technology or other purchases for your restaurant business, tabulating how your return on investment would work is often quite difficult. Many restaurant owners agree, and it keeps many of them from investing in solutions that might help. Waitbusters’ Digital Diner software offers clear data metrics that restaurant owners can rely upon. The software helps manage customers waiting in line for a seat, and even has built in functionality that allows your customers to pay a fee to jump to the front of the queue. That improves their satisfaction and your bottom line.

Read more: Waitbusters’ Jump the Line Feature Makes Customers Feel Like VIP’s

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Most people prefer to spend their time and money with businesses they find have great services and products. But, as a business owner, turning these reactions into good reviews online can be a serious challenge. One way to convert customers to word of mouth is to focus on not neglecting hospitality. Great service is important, but going the extra mile and being hospitable so your customers feel special and important can be the difference in getting those great reviews.

Key Takeaways:

  • Create a positive emotional experience in addition to good service and product
  • Different customers have different needs; it’s important to identify and meet them
  • Not everybody is emotionally capable of providing good hospitality to the customer

“If you think I’m setting you up for something—you’re right, I am. I’m willing to bet that the businesses you like to support are those that have great products paired with even better service.”

Read more: http://blog.etundra.com/restaurant-trends-and-news/service-hospitality-danny-meyer/

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