How the Drive Thru Reinvented Costa Vida

With many restaurants happy to just see their sales and income figures remaining flat from year to year, one fast casual restaurant chain has realized growth by adding drive-thrus to their locations. They looked at the change carefully, realizing it was unusual to have a drive-thru window at a formerly walk in and sit down restaurant operation. But by studying the change, and planning for the impact on operations strategically, they have been able to see about a third of their sales now come from the new drive-thrus.

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