TripAdvisor Launches Sponsored Ads for Restaurants

TripAdvisor has now made it possible for businesses, or restaurants to place ads on TripAdvisor to promote their site, or location. TripAdvisor has over 200 million visits per month, and that is a lot of marketing for a business, built in. Restaurants can get customers by paying for a cost per click to TripAdvisor. So now, besides reviews and pictures of dishes business owners can place ads within the search to direct them to their business. The cost per click allows the Restaurant to be able to set a limit to their advertising dollar.

Key Takeaways:

• A recent TripAdvisor sponsored study found that approximately eighty-five percent of restaurateurs feel that they don’t do enough promotion
• TripAdvisor’s ads will be especially useful because, rather than random targeting, these ads will specifically target users who are already searching for a restaurant at the moment they see the ad
• The new ad system will operate on a payment per click model, which facilitates easy use for restaurant owners who wish to take part

“this new advertising solution is an easy next step for restaurant owners looking to maximize TripAdvisor as a marketing channel”

Read more: https://www.qsrmagazine.com/news/tripadvisor-launches-sponsored-ads-restaurants