There is a single very important step to making your customers say wow when they visit your establishment. The best way to set yourself apart from the rest of the competition out there is to create an impression on your customer that has a big impact on them. Telling a story that creates a memory in their mind is a great way to do this. If you do not create a memory, then the guest will forget you.

Key Takeaways:

• Give your customers a story to tell since they will typically only remember 3-5 restaurants they’ve been to.
• Storytelling is a key point allowing them to be part of the business instead of a customer.
• Even allowing servers to tell the story can add to the experience.

“The most effective way to differentiate your restaurant from the others and to create an impactful impression on your customer is to tell a story that creates a memory in their mind.”

Read more: http://www.restaurantmarketing.com/blog/2014/09/restaurant-marketing-from-servers-to-storytellers.html