While a lot of small business owners, such as restaurateurs, have Facebook pages, not all are utilizing them in the best possible way. Properly implemented and managed, social media can yield useful returns for your bottom line. Most settle for simply using these channels to bombard anyone listening with raw advertising and pleas for customers to come visit. Social media users engage with loyalty and things that feel real. With the right techniques, listeners and readers can be turned into customers.

Key Takeaways:

• A lot of restaurant owners have a Facebook page, but few say they’re receiving any benefit to their business from it.
• Many restaurants try to use social media to blast advertising at consumers, rather than trying to connect with them to build presence.
• Social media is all about networking; without readers willing to talk to others about you, the pages or tweets aren’t helping you as much as they could.

“Too many restaurants are using Facebook and Twitter as a vehicle to send messages to their fans pimping (discounting) their product.”

Read more: http://www.restaurantmarketing.com/blog/2014/05/restaurant-marketing-using-social-media-to-bribe-customers.html