Social media gives businesses a wonderful opportunity to reach new customers. This article focuses on Facebook and gives tips and tricks to restaurant owners on how to improve their social media marketing plan to really get the most for their money. It details what works and what doesn’t in this ever evolving world of social media.

Key Takeaways:

• Once you’ve established your meaning and position in a crowded market, the ability communicate becomes MUCH easier.
• Reaching current and future customers through Facebook can happen through two separate, yet connected routes – creating a business page, and Facebook advertising.
• Restaurant marketing through Facebook isn’t anything like traditional media. It’s a conduit for conversation, interaction, and caring for your customers.

“Once you’ve established your meaning and position in a crowded market, the ability communicate becomes MUCH easier. You not only know what you represent, but also the type of customer that would most likely visit your restaurant.”

http://www.foodservice.com/articles/show.cfm?contentid=103844