Published November 27, 2014
Marketing just got a lot more intimate.
“Dating” your customers is the savvy way to approach marketing to Millennials, the young adults who make up a quarter of the current U.S. population. The analogy is a good one – customers sometimes get bored and “break up” with a brand, just as they might with a partner.
You don’t have to hand out chocolates and teddy bears to get your customers to like you (though it’s an option), but there are strategies you can put in play to catch the eye of these savvy consumers and keep them coming back for more.
Jeff Fromm and Greg Vodicka know all about wooing customers and getting them to fall in love with your business. They put together a list of tips that will pull people in and hold them close. The list including basics like honesty and transparency but also the idea of offering experiences and adventures.
To appeal to the next generation, keeping things fast and interesting is the way to go!
Read the full article here: 7 tips for getting Millennials to stay in love with your brand
[sc:mbta]
Published November 27, 2014
In the restaurant field, food is everything. You’re literally surrounded by it. It’s easy to take the bounty for granted, and combined with the distractions of technology and the progression of society, it’s easy to forget there are still some serious problems with the system.
One of those is child hunger, which is still a very real problem in the modern world.
A small taco chain located in California has been doing their part to raise money and awareness for this issue. Through a donation drive, Chronic Tacos raised $10,000 for No Kid Hungry, a charity with a mission to feed hungry families. Chronic Tacos held an event that featured celebrities and entertainment to bring in the cash, as well as other fundraising events throughout September.
MTV star Wee Man played a major part in the campaign as he owns one of the restaurants.
The pay-it-forward mentality can really stick with consumers because they feel like they’re contributing to a larger cause (and they are). Hungry kids get to eat, and those fuzzy feelings mean happy, repeat customers. Win win!
Read the full article here: Chronic Tacos donates $10,000 to No Kid Hungry
[sc:mbtc]
Published November 27, 2014
Square, the company that provided us with a handy on-the-go mobile card reader, has an exciting new application. Square Register is a free point of sale app that can be loaded on both Android and iOS smart phones and tablets.
The app is cloud-based and can track sales and manage inventory, provide digital receipts, and create real time data charts. It features over 100 recognized currencies, and the app works alongside other Square apps, allowing you more control over your business.
Read the full article here: Square launches free POS app
[sc:mbta]
Comments closed