There is a reason why the food industry is held to a higher standard when it comes to their reputation. It is because patrons have an intimate relationship with your product, they eat it and share memories with friends over it.
This is why poor reputation choices can affect your business in ways that you didn’t expect, and brand management is a useful cause to which you should devote resources. If you are looking for a great cautionary tale about a restaurant’s tainted reputation, check out this article today!
Read the full article here: http://nrn.com/fast-casual/chipotle-exec-mark-crumpacker-placed-leave-amid-drug-allegations
