It’s important to examine everything from customer foot traffic patterns to kitchen layout to truly determine if your restaurant could use an upgrade that would increase both efficiency and productivity. If looking at external or interior design changes, ask whether making intentional changes will strengthen the brand. Consider how your brand could be positioned, the brand message made more concise, and how to serve this through upgrading interior finishes, redesigning the exterior and updating packaging redesign. An upgrade in interior design can improve the customer’s perception of the brand and increase a restaurant’s perceived value.
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