Make Your Restaurant Design Tell a Story

If your restaurant is mindful about sourcing ingredients locally and from ethical producers, it’s great PR to highlight this fact. You can, of course, mention your ingredient sourcing policies on your menu, but there are other ways to highlight your restaurant’s ‘food story.’ Design elements like signage, graphics, and even furniture and building materials can all educate your customers about your food philosophy. You also need to train your employees to impart the message you want your customers to hear. No detail is too small.

Read the full article here: How to Use Your Restaurant Design to Tell Your ‘Real Food Story’

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