The Menu Strategy Spurring Del Taco’s Success

Although the restaurant industry in general is on the decline, Del Taco has the recipe for success. The reason why includes a menu building strategy that emphasizes premium items, quick and simple ordering, and an emphasis on fresh ingredients and selections. They also have a popular value menu. They carefully analyze all aspects of their business and menu, emphasizing those items and strategies that are most successful, including high profit soft drinks, popular value items, and uncluttered, easy to read selections.

Key Takeaways:

• Recently, sales and traffic in the restaurant industry have fallen drastically.
• Despite a struggling industry, the Del-Taco Mexican-American quick serve chain has experienced positive growth.
• Del-Taco’s success has been attributed to using a well-defined menu which optimizes customer service and ordering.

“The restaurant industry is suffering through one its roughest periods in recent memory.”

Read more: https://www.qsrmagazine.com/outside-insights/menu-strategy-spurring-del-tacos-success