Which Quick-Service Restaurants are Winning with TV Ads?

Retirement investment is a much-touted way to try and pad what is becoming a thinner and thinner shelled egg for retiring Americans. No one denies that investments can help. The can augment a retirement plan to the benefit of the retiree. A diversified investment portfolio can help prevent losses accrued from risky ventures. All true. But, an investment adviser, or a financial planner that offers specific fiduciary advice is one kind of entity, one that offers advice, regardless of sales initiative.

Unfortunately, the line gets significantly blurred when investment brokers put themselves in the spot of advisers, solely due to the fact that they are in the position to sell stock. Brokers have walked this blurry and unsatisfactory line for a long time, and apparently are quite happy to go on doing so, besides being irate at the idea that the CFP, or the certified financial planners board, wishes to hold them to a higher standard that separates sales from advisory capacity. If this higher standard ever gets the wider implementation it deserves that would mark the last day that brokers could mislead the public with terminology like ‘retirement specialists.’

Key Takeaways:

  • TVision provides fast food restaurants with very useful viewer metrics, as they yearly track which brands and spots got the most television viewer attention.
  • A complex eyes-to-screen attention metric, called a CAS, is used to find out which ads are winning the watch wars.
  • Fast Food ads that have done really well, according to this metric, include Arby’s and Pizza Hut, McDonald’s and Domino’s.

“These five brands are leading the competition for consumer’s attention.”

Read more: https://www.qsrmagazine.com/marketing-promotions/which-quick-service-restaurants-are-winning-tv-ads

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