Published January 4, 2016

McDonald’s Menu Boards Now Change Based on Weather

McDonald’s stores across America are in the process of installing new digital menu boards that monitor changes in the weather to generate climate-customized suggestions. The boards use data about which items sell better depending on whether it’s hot or cold outside to highlight certain menu items. They also automatically rotate through different sets of suggestions depending on the time of day. Every U.S. McDonald’s location will use the new DMBs by the end of 2016.

Read the full article here: New McDonald’s Digital Menu Boards Making Weather Recommendations Based on Weather