Published December 22, 2014
Catering a party comes with some challenges, but these tips can help you out!
First, organize a list. You have to know how many people there will be before you can plan the food and drink. Save on prep time with pre-made items and make sure you have enough equipment and staff on hand.
Design a simple menu that meets the customer’s needs, and keep portion sizes in mind. A buffet style setting offers easy access and reduced labor costs with more food choices.
Keep space in mind. If it’s a very large party, closing the restaurant for the evening may be a good idea.
Read the full article here: 5 Tips On How To Successfully Cater A Large Party
Published December 22, 2014
A woman in North Carolina has recently implemented a new menu at her restaurant that has business booming. The gimmick? No prices.
After praying for a way to turn things around for her struggling restaurant Just Cookin’, Dona Parris claims God came to her and told her to leave it to him. She stopped pricing her menu and instead allows the customer to pay what they think the meal is worth.
The marketing strategy was a success, and revenues tripled during the first week.
You don’t see a lot of pay-what-you-want in our consumer driven society, but it’s not a bad idea. While something like this probably wouldn’t work for a fancy high class establishment, it does prove people are honest and appreciate trust in the food service-consumer relationship.
Read the full article here: Should More Restaurants Leave Pricing “Up to God?”
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Published December 22, 2014
Mobile marketing is huge now, but there are a few things you can do to make sure your campaign is effective.
First, incorporate a way for customers to provide feedback, such as their location. You can use that information to target specific places for advertising. Also watch your automatic push notifications – create a blackout window during early hours.
Be transparent and keep your fine print easy to read on mobile coupons. Compare different promotions to find one that works best, and put a time limit on them. Use mobile analytics to analyze discount trends.
People also like a creative approach. Digital scratch off coupons and mobile mini games create an experience for the customer and they’re more likely to remember your brand.
Read the full article here: 7 ways to strengthen mobile promotions
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