There are several great reasons to trademark your brand.
First, it greatly reduces confusion for potential customers. Once you trademark your name, no one else can use it, allowing customers to locate you easily. That also means no one else can force you to re-brand if they register a similar name before you do. Also if you’re looking to expand, registering a trademark is a necessity.
You can trademark the business’s name, the name of a favorite menu item, a slogan, or a logo. Make sure it stands out from the crowd, and as long as it’s not too similar to another trademarked name you’re good to go!
Read the full article here: Restaurant Marketing: Doing What It Takes To Protect Your Brand
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