Restaurants have been run the same way for many years, but with the rise of mobile technology many restaurants are changing their game and seeing some huge benefits. Mobile technology not only makes seating and ordering more efficient, but it also offers delivery solutions and social marketing opportunities.

Tablets speed up the dining experience, allowing customers to be seated faster. More tables turning equals more profit. Tablets permit customers to order and pay directly from the table instead of forcing them to wait for busy servers to pick up their payment, ring them up, and bring back the receipt. This gives servers more time to up-sell and focus on customer engagement, which increases tabs (and your bottom line).

Mobile technology can also make the delivery process more efficient. Orders can tracked, delivery distance can be calculated, and delivery times can be approximated depending on current traffic conditions via GPS systems. They also facilitate better communication between kitchen and driver.

Customers and operators connect in a strong, dynamic way via social media. Engagement via digital marketing is a driving force that keeps customers coming through those front doors.

Read the full article here: Ordering up efficiency: Optimizing work flow using mobile technology