Holding a weekly, monthly or even just one-off wine tasting at your bar or restaurant can be an entertaining way to provide an exceptional customer experience, and also to draw in a new kind of crowd. But how do you make sure that the time, energy and financial resources you’ll be putting into the tasting will result in a successful event? This post from Buzztime has some tips for how to host an effective wine tasting, from choosing the right wines to marketing the event to draw in a crowd.

The wine selection process is one the most important components of the tasting, but don’t let it stress you out. People love trying wines they’ve never tasted before, so experimenting with some lesser-known varietals or regions for your tasting event will draw in novices and experts alike. Once you have your wines chose, be sure to choose a few dishes to complement your choices. Work with your chef to determine which of your appetizers or small plates work best with your wine line-up, and come up with a few other passable trays to keep regular customers intrigued. For even more tips on hosting a successful wine tasting event, keep reading.