You may have noticed the rising popularity in pop ups shops for both restaurants and retail spaces. While you may narrow your eyes at the shifting competition, pop up shops can be a helpful strategy for you to copy to build your brand.

These shops allow you to gauge business in an area, spread the word about your restaurant, and gain a following without the commitment of opening up a franchised spot. If you are looking for a way to grow your business with lower risk, read this article today!

 

Read the full article here: http://smartblogs.com/food-and-beverage/2016/04/21/the-upside-of-restaurant-and-retail-pop-ups/

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The summer months are a unique time for many restaurants. If you live in a northern environment or your restaurant is in-land, you may see how your restaurant has a decline in foot traffic during the summer.

It is not uncommon for people to move for the summer or travel for vacation, and this can drive down your sales temporarily.

On the other hand, if you happen to operate your restaurant near the coast or in a place that is widely popular with attractions you will notice a huge boom in your sales in the warmer months.

Regardless of the patterns of your summer patrons, it is important to upgrade and slightly alter your restaurant to make it more appealing during warmer weather!

Now that your customers are keen on enjoying the outdoors, playing around with your menu and making foods more “street food” friendly or portable will be advantageous to your sales.

You can also take the season to experiment with different cultural foods and flavors while using local, seasonal produce! If you are looking for smart and selective ways to upgrade your menu for the summer, read this article today!

 

Read the full article here: http://www.foodservicedirector.com/sponsored-content/featured-content/articles/how-ramp-summer-menus

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There are many ways that restaurants can tap into beneficial causes. Not only does it boost your karma, but it also connects you with a community and gets your name out there.

Chipotle knows this as they are working to honor educators with a BOGO program on teacher appreciation day! If you own a restaurant and would like to see how being charitable helps you in the long run, read this article today!

 

Read the full article here: http://www.fastcasual.com/news/chipotle-honors-educators-with-bogo-promotion/

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